Firm producer silverware,giftware,articles in general,since twenty years,proposed a new system of franchising addressed to the realizers,that with a low investment,cam make the business of the future.The stores Argentopiu',are realized with a precise model.with a study of the architecture for the best display of the items.the wide range of traded items is offered to all the people.it because the uniformity of the brand and the furniture gives to the customers a sense of familiarity,that favours the new partecipants for this initiative.