Southern Fried Chicken Express holds one of the leading positions in the industry of successful franchising being the only European concept in the fast food industry with a network of over 700 units in more than 80 countries worldwide.
For the first time in franchising, Southern Fried Chicken Express, established by Fast Food Systems, has combined three top selling fast food products - hamburgers, pizza and chicken - into a single fast food franchise restaurant, able to deliver exactly what the customer wants: convenience, quality, value and . something different!
Fresh ingredients, large portions, good service, fair prices, a multi choice menu and consistency in taste and presentation are basic elements of the most successful fast food restaurant products. The quality of the products from Southern Fried Chicken Express is achieved by their use of special techniques and new technology, combining to reduce by 50% the fat content produced in an open fryer.
All of this adds up to good value for money for customers, generating increased brand loyalty and gaining the competitive advantage of SFC Express.
The successful expansion of SFC Express, in over 80 different countries worldwide, is largely due to the development and implementation of modern and effective marketing strategies.
